Bubs & Boobs Co
Natural, Australian made, skincare for sore boobs, bulging bellies, and fresh baby skin! Our award-winning products harness Manuka Oil—a potent botanical extract loved for its nourishing, calming and purifying properties, supporting the skin’s microbiome and barrier.
Real help when it’s really needed.
You have a baby and your life changes forever. I was thrown into the deep end, like all mothers are, and I STRUGGLED! Particularly my struggles revolved around breastfeeding pain. There was nothing that would help me. So when my friend, Celeste, created a product that would have saved me back in the day, I had no choice but to help get it into the hands of as many mums as possible.
Our ‘Boob Balm’ is now an award-winning formula and helping mothers all over the world.
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As co-founder of a small business, I have my fingers in many pies. Mainly I take care of digital marketing, customer service and branding. I work with platforms such as Klaviyo, Meta, Google Ads, and Shopify. I try to stay on top of all the curve-balls small business brings, all while trying to showcase the business with a genuineness, just hoping to reach as many mums in need as possible.
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I personally know how hard it is to be thrown into the depths of motherhood. Your whole life changes in an instant, your sense of self vanishes, and the learning curve is insanely steep. I hope Bubs and Boobs Co not only helps give mum’s and baby’s skin soothing relief, but to create a brand that gives them a genuine community and place they can feel heard.
Too many mum’s suffer in silence—we want them to know we hear them.
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Reading the reviews that come in. It’s not one moment, but many sprinkled throughout the years. They trickle in and they give me goosebumps.
Working in the business means sometimes you can forget the people on the receiving end of the product. When I see a review come in from a mother who was struggling the way I struggled, and our product was able to give her relief when nothing else worked—it spurs me to keep working harder, knowing there are so many more mums out there just like her. These are my proudest moments.
Squeak
Squeak is a Melbourne boutique fashion and accessories label specialising in digitally printed products. A bright, bold and sophisticated riot of colours, matched with layers of geometric and photographic motifs, all printed onto beautiful fabrics, help to create Squeak's trademark style.
Squeak, my first baby!
I started Squeak in early 2013. I was a Textile Designer by trade, but hated the kind of products I was making in the kitchen/dining industry for Australia’s largest retail outlets. I decided to go out on my own and start designing brightly coloured, digital printed, silk scarves. As the business grew, so did its product range. I moved into homewares, bags and fashion, my signature pieces being silk kimono tops and robes. At one stage Squeak sold 60+ individual products, and was a regular exhibitor at trade fairs around Australia and even New York. I am immensely proud of what I created, all on my own. It was a steep learning curve, but so worth it.
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Everything. I did product design, website design, social media management, content creation, customer service, bookkeeping, order management, wholesale representation, digital marketing, packaging design, importer and manufacturing communications.
The only thing I outsourced was photography (did the first two ranges myself then realised a professional could do it way better), manufacturing (I’m a mediocre sewer at best), and eventually, when the orders became too much, I outsourced order fulfilment as well.
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There is so much to learn when you first start a business. Pretty much everything is new. I had never done bookkeeping or website building before! But I suppose if I were talking about big over-arching lessons, here are the two I took with me:
1) When you have your own business, YOU are the business. You can not stop, because you can’t pause things just because you’re tired. When orders come, they need to be fulfilled. The seasons change, so new products are required. There is no stopping. It’s exhausting, but I wouldn’t have stuck with it for so long if I didn’t somewhat love it.
2) You must have respect for the product you sell. If you’re not truly passionate about it, or you know you are selling something of poor quality, you will not want to sell it. The business was me, so therefore the quality of the product had to represent me too. I didn’t want to settle for sub-par.
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I sold Squeak in late 2024. My first baby (Squeak) needed to make room for my second actual, human, baby. I was expecting child number two, and with Bubs and Boobs Co already in full swing, I knew I couldn’t handle running the two businesses AND have a newborn (not to mention writing novels as well). After 11 years, I decided it was time to dedicate myself purely to being a mum, and running my mum-adjacent brand.
