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      <image:caption>The key is the 'make sure your baby's safe' part. Because disclosing my 'fail mum' moment, I didn't do this on our travels. I was changing Sammy's nappy on the bed, she was screeching and fighting me the whole time, and I was desperately trying to keep poo off the hotel sheets. I wanted to get us all out the door and the frustration and screaming got too much. I finally got her nappy on, and being so furious, I walked away... 5 seconds later, I watched her fall off the bed. That's when the real tears started. For me, they were tears of guilt and anger at myself, knowing that the bruise on my baby's forehead was because of my negligence, her howls and screams due to my temper. I had let her down.</image:caption>
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    <lastmod>2026-10-19</lastmod>
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      <image:caption>This photo here, that’s me. I’m in a hotel room in New York. My baby is home in Melbourne, only 9 months old. I had to travel for my fashion business, and it seemed too hard to take my tiny, Evie, so I worked my butt off weaning her, getting her cemented into a routine, training my husband, creating easy to follow, colour-coded spreadsheets for him, and stocking the freezer with ‘boob juice’ and a smorgasbord of pureed fruit and veg. Then I said my goodbyes and hopped on a plane. When I landed in New York, you’d think I’d be eager to see the sights before work took over my trip… no, I spent a day and a half in bed, drinking terrible New York coffee. I didn’t move. I was exhausted. Not from the flight, not from the prep, from mothering. I hadn’t taken care of myself, and I had been running on fumes for 9 months. It wasn’t until I was lying in that deliciously crisp, king-sized bed, with the empire state building somewhere nearby and yet I lay there watching my 13th episode of ‘Arrow’ in a row, did I realise just how mentally drained I was, and that I hadn’t given myself one moment since the day Evie was born.</image:caption>
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      <image:title>Blog - 10 Days with a Newborn - Day 2 - Home Again</image:title>
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      <image:title>Blog - 10 Days with a Newborn - Day 1 - The Hospital</image:title>
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      <image:title>Blog - 10 Days with a Newborn - Day 1 - The Hospital</image:title>
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      <image:title>Blog - 10 Days with a Newborn - Day 1 - The Hospital</image:title>
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    <lastmod>2026-10-13</lastmod>
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      <image:title>Blog - Pippa’s Personal Story</image:title>
      <image:caption>Within 36 hours, we were getting the boot from the hospital. How could they send me home with this thing I didn’t understand? I still wasn’t happy with the sensation from feeding, so requested to see the paediatrician before we left. With our bags packed, she stuck her fingers into Evie’s mouth, and just like the lactation consultants before, declared everything was fine in there. In other words, it was me, and I was just being soft. Of course, that was not what she said, but as a new struggling mum, that was how I took it. So for days, I gritted my teeth and bared it. The cheese grater turned into a slicing serrated knife. I would dread every feed. Evie was slow too, it would take her forty minutes to an hour, every time, and as many of you know, they feed every three hours. So I only got two hours between each feed to recover, which I got to spend luxuriously (eye roll), changing her nappy, trying to stop her crying, begging her to sleep and cleaning up milk vomit. Sometimes I found myself looking for excuses to delay feeding her, just to give myself a bit more time. I felt selfish. I felt a real failure. And I felt Evie deserved so much better than me.</image:caption>
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      <image:title>Blog - Pippa’s Personal Story</image:title>
      <image:caption>Formula. It had never occurred to me that formula was an option. And to be honest, even when the solution was laid out so simply for me, I still didn’t consider it as an option. I had been told so many times, beaten over the head with it really, that breast milk was the best milk for my child, that I should do anything and everything I could to make sure I gave my child the best start in life, and ensure she’s breastfed until she’s at least one. I was such a terrible mother already; this was the one thing I had to make sure I gave Evie. Ten minutes later the pharmacist called me back, he had found a pump for me. I burst into tears all over again. But I had run out of time, Evie was awake. I popped her on my breast, the one the consultant told me I couldn’t feed her on or else she would soon suck the whole nipple clean off (yes, it flapped), and I grit my teeth and curled my toes for the next 40 minutes. Then when it was over, I wiped the blood that had dripped from my nipples, off my baby’s forehead, and held her until my husband came home from work, breast pump in hand. From then on, I got even less time to recover. As soon as Evie had stopped feeding on my ‘not as bad but still painful boob’, I would give her a bottle of my expressed milk from my damaged boob. But I was never able to catch up on the pumping, which meant after every feed, I spent that precious free time being milked like a cow, just so I had enough milk for her next feed. It would be 3am in the morning, after just giving Evie a feed, and rather than crawl into bed, I would sit there and pump. I continued to see the lactation consultant. She would even call me on her days off to check in on me. I said to her, “I’m your problem client, aren’t I?” Her response, “You are the one I’m worried about.” My sister-in-law, who used to be a midwife, suggested I take Evie to an osteopath. A friend of hers had had trouble with feeding and apparently this osteo did wonders for her baby, relaxing the muscles in bub’s mouth enough that it was able to suck more freely. I was desperate, I pitched the idea to the lactation consultant. She eventually conceded, saying we were adjusting Evie’s latch by millimetres, and still the damage and pain continued, and therefore the issue is more likely Evie’s mechanics, than anything else. I nearly burst into tears … again. Since the beginning I had been telling whoever would listen that I felt something was wrong, that it wasn’t just me. It was the first time, after four different consultants and a paediatrician, that someone had told me that I could be right.</image:caption>
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      <image:title>Blog - Pippa’s Personal Story</image:title>
      <image:caption>At eight months I began to wean Evie. Not because I wanted to, but because I had to travel for work, and I couldn’t take Evie with me. I felt guilty of course, it is the natural state for all mothers, but I told myself I had at least lasted until 8 months, not far from the one year mark. Evie guzzled that formula as if it was just as good as anything I had produced. The freedom was unbelievable. I could now head out to the shops for hours on end, not needing to be back in time to pump for her next feed. I could have my husband look after her for a while. A whole night even. I could go out and drink way too many wines with my mother’s group, then regret it the next morning. I didn’t have to think about my boobs! They just became their usual lumps, albeit much saggier and more depleted, than they had always been since I hit puberty. I was me again. Now, since I’m co-founder of a business selling nipple balm for breastfeeding mums, why would I be talking about all the benefits of formula feeding? Shouldn’t I want mums to breastfeed for as long as possible, and therefore need my products for as long as possible? My answer to that? F#%! off.</image:caption>
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      <image:caption>Getting a cheeky 'Pregnancy Shot' during a Squeak Photoshoot</image:caption>
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    <lastmod>2026-08-05</lastmod>
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      <image:title>Blog - My First 5 Years with Squeak - Make it stand out</image:title>
      <image:caption>One of my first and most popular scarf designs</image:caption>
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      <image:caption>Looking at samples on the floor in our tiny one bedroom apartment</image:caption>
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      <image:caption>Original packaging for my scarves</image:caption>
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      <image:caption>Opening up my first box of cushion covers</image:caption>
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      <image:caption>My warehouse/bedroom/office/wardrobe for many months</image:caption>
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      <image:caption>Squeak all grown up at a trade show in Melbourne</image:caption>
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